Warrior continues to strengthen its ties with Polaris, Europe’s foremost professional grappling event, through an extended sponsorship agreement.
- Warrior will maintain its position as the exclusive sports nutrition partner for the next 12 months, marking significant brand visibility.
- The collaboration introduces the ‘Warrior of the Night’ award, enhancing the partnership with Polaris and promoting excellence in grappling.
- Warrior’s continued support is expected to drive brand awareness amid a phase of rapid growth, boasting a £39m turnover in 2024.
- Kieran Fisher and Roy Billington express excitement about the sponsorship’s potential impact on grappling and sports nutrition.
Warrior, a leader in sports nutrition, has reaffirmed its commitment to Polaris, Europe’s largest professional grappling event, by extending their sponsorship agreement for another year. This partnership allows Warrior to remain the exclusive sports nutrition sponsor, ensuring notable brand presence through multiple channels such as event branding, athlete kits, and social media promotions.
The introduction of the ‘Warrior of the Night’ award, complete with a £1,000 prize, is a highlight of the new sponsorship terms. This award made its inaugural appearance at the Polaris event in London earlier this month, emphasizing Warrior’s commitment to honoring exceptional performance and fostering a competitive spirit among participants.
Warrior’s decision to extend this partnership is part of a strategic effort to boost brand awareness, which aligns with the company’s recent financial achievements, including a £39 million turnover in 2024. This forward-thinking approach underscores Warrior’s intention to deepen its engagement with the grappling community, while helping athletes achieve their physical and mental goals through their innovative product range.
Kieran Fisher, the founder of both KBF Enterprises and Warrior, expressed his enthusiasm regarding the ongoing collaboration with Polaris. Fisher, a grappling veteran himself, noted the sport’s increasing popularity and emphasized the importance of supporting athletes with products designed to enhance performance and focus. He stated, “We are incredibly proud to continue our partnership with Polaris for another year… We’re confident this sponsorship will allow the brand to further engage with our core audience and create a lasting impact.”
Roy Billington, representing Polaris, also conveyed his satisfaction with the renewed agreement, acknowledging Warrior as a fitting partner due to their shared ambition and dedication to excellence. He affirmed, “As the top name in grappling, we only align ourselves with the best, and Warrior’s ambition and world-class products make them the perfect partner.”
The renewed collaboration between Warrior and Polaris highlights the mutual commitment to advancing grappling sports and promoting top-tier athletic performance.
