Zinc Media Group has made a strategic acquisition, marking its inaugural establishment in Wales.
- The company acquired Raw Cut Ventures, a well-known producer of factual television content, for £1 million.
- Raw Cut Ventures has an impressive portfolio featuring popular crime documentaries including high-profile shows for major broadcasters.
- This acquisition aligns with Zinc’s goal to enhance production capabilities and broaden its content reach.
- The acquisition terms include performance-based incentives contingent on Raw Cut’s future profitability.
Zinc Media Group has strategically expanded its reach by acquiring Raw Cut Ventures, gaining its first foothold in Wales. This acquisition, valued at £1 million in shares, brings a notable addition to Zinc’s portfolio, particularly due to Raw Cut’s reputation in producing acclaimed factual content. Raw Cut Ventures is renowned for creating gripping crime documentaries. With series like Police Interceptors and The Detectives: Inside the Major Crimes Team, the company has produced over 800 hours of engaging television, establishing itself as a key player in the factual programming sector.
The acquisition includes not only Raw Cut Television but also its distribution division based in London. This move is expected to bolster Zinc Media’s strategy to enhance secondary program value, thus capturing a larger audience and increasing content revenue streams. Notably, Raw Cut reported £4.4 million in revenue and £400,000 in profit before tax for the year ending December 2023. These figures are predicted to rise, with forecasts estimating £4.6 million in revenue and £500,000 in profit before tax for the current year.
The deal’s financial structure includes potential performance-based payouts. If Raw Cut achieves an average profit before tax of £1.3 million over the next two financial years, additional payments of up to £5.5 million will be made. This incentive underscores Zinc’s confidence in Raw Cut’s continued success and growth potential, reinforcing the value seen in this acquisition.
Zinc Media’s CEO, Mark Browning, highlighted the synergy between the two entities, noting the complementary nature of Raw Cut’s expertise in ‘blue light’ programming and Zinc’s vision for outstanding factual content. He emphasized that the acquisition would not only enhance production capabilities but also enrich Zinc’s intellectual property catalogue, particularly in regional narratives, where there is a strong commitment to storytelling.
Steve Warr, Raw Cut’s CEO, expressed optimism about the merger, celebrating the opportunity to collaborate within Zinc’s expansive network. He acknowledged Raw Cut’s accomplishments in producing compelling television and expressed excitement about the possibilities for expanded reach and accelerated growth through this new partnership.
The acquisition of Raw Cut Ventures strategically positions Zinc Media Group for strengthened content production and expanded market reach.
