Talos360’s creative campaign wins the Engage Awards for marketing.
- Santa’s HR Journey brought humor to B2B marketing.
- In-house team at Talos360 showcased exceptional creativity.
- The campaign led to significant brand exposure.
- Engage Awards celebrated excellence in multiple categories.
Talos360, based in Warrington, made headlines by winning the Best Example of Marketing Engagement award at the prestigious Engage Awards. Their unique Christmas marketing campaign, ‘Santa: a HR Story,’ stood out in a crowded field of entries. This campaign humorously explored Santa’s difficulties in recruiting the right elves to maintain his employer brand reputation. It was a light-hearted take that resonated with the audience and differentiated Talos360 in the B2B marketing space.
The campaign was entirely developed in-house, evidencing the company’s innovative spirit and creativity. Talos360’s CEO, Janette Martin, expressed her pride in the team, highlighting their ability to produce and promote such an engaging and entertaining piece. The humorous video not only attracted attention but also demonstrated Talos360’s human side, a departure from traditional B2B marketing approaches.
The video was shared across major social media platforms like LinkedIn, Facebook, and YouTube, rapidly increasing Talos360’s visibility. It successfully introduced over 50,000 new individuals to their applicant tracking system, significantly boosting brand and product awareness. The impact was reflected in their website traffic, which saw a 106% increase over the period of the campaign.
The judges at the Engage Awards commended Talos360 for their well-executed blend of humor and marketing content. Despite strong competition from renowned brands like Bupa Global and Boots UK, Talos360’s entry managed to impress. The awards, known for recognizing top-tier engagement in marketing, sales, employee, and customer categories, received a record number of entries this year.
The 2024 Engage Awards ceremony, hosted by Ellie Tayler, celebrated excellence in engagement and saw attendance from over 700 delegates. Talos360’s achievement added to the distinction of this event, showcasing the trend toward innovative and engaging marketing strategies in the industry.
Talos360’s win underscores the growing importance of creativity in marketing strategies.
