Research indicates that competitive hiring trends underscore the importance of comprehensive wellbeing support.
- Employers significantly increased workforce numbers last year, with plans for further growth.
- Health and wellbeing programs are emerging as key differentiators in attracting talent.
- Debra Clark emphasizes the inadequacy of traditional benefits in today’s job market.
- A broad approach to employee support is crucial to meet diverse workforce needs.
Research conducted by Towergate Health & Protection highlights a competitive environment in recruitment, where 59% of employers increased their workforce last year, with 56% planning further expansion this year. Notably, this trend is pronounced among medium and large companies, where an impressive 71% reported increasing employee numbers previously, and sizeable percentages are preparing for additional hires.
In this competitive landscape, the provision of comprehensive health and wellbeing support stands out as a critical factor in attracting new talent and retaining valued employees. Such programs are no longer peripheral offerings but essential components of a compelling employment package, as emphasized by industry experts such as Debra Clark. Clark points out that while many job specifications highlight salary and benefits, the expansive nature of wellbeing support adds substantial value.
Clark further asserts that traditional benefits, typically limited to pensions or elite healthcare, undersell the full scope of a company’s offering. She suggests that a comprehensive wellbeing program, addressing physical, mental, social, and financial needs, is essential for a healthier and more productive workforce.
Changing expectations post-pandemic have heightened the demand for extensive health and wellbeing support. Prospective employees, now more selective, have increased expectations for potential employers to offer robust support programs. In this seller’s job market, companies must adapt to these evolving demands if they wish to secure the best talent.
Moreover, as workforce demographics diversify, the necessity for a broad and inclusive approach to wellbeing support becomes even more evident. Employers must broaden their thinking to encompass gender-specific support, neurodiversity, and other tailored needs. Addressing these through varied channels, such as employee benefit platforms, ensures the effective delivery of support, aligning with specific risk profiles and age groups.
Clark concludes with a note on the strategic importance of wellbeing programs for employers aiming to be organizations of choice in this rapidly evolving job market.
Comprehensive wellbeing support is essential for employers to distinguish themselves in competitive recruitment scenarios.
