Aldi is enhancing its poultry product packaging to reflect new animal welfare standards.
- The retailer’s new labels highlight a 20% increase in space for chickens compared to industry norms.
- This initiative follows Aldi’s earlier decision to eliminate caged hen eggs from its shelves.
- The changes will be visible to shoppers starting October 30, as part of Aldi’s welfare commitment.
- Aldi’s competitor, Lidl, has similarly increased space for chickens, highlighting an industry trend.
Aldi is taking significant steps to improve animal welfare by introducing new packaging for its fresh chicken products. The packaging changes reflect updated stocking density guidelines that provide chickens with 20% more space than what is standard across the industry. This move underscores Aldi’s ongoing commitment to high animal welfare standards.
Shoppers can expect to see these new labels starting October 30. The labels serve to inform consumers about the improved living conditions for chickens, aligning with the retailer’s dedication to transparency and quality. The initiative was originally announced earlier this year and demonstrates Aldi’s proactive approach to ethical food production.
Earlier, Aldi successfully removed eggs from caged hens from its stores, achieving this goal well ahead of schedule. This decision marked a significant milestone in Aldi’s animal welfare strategy, emphasizing the retailer’s commitment to offering ethically sourced products.
In a statement, Aldi’s Managing Director of Buying, Julie Ashfield, remarked on the importance of animal welfare, stating: “Animal welfare is of paramount importance to us, and we’ve been working hard with our suppliers to reduce stocking density to help us improve the welfare conditions for chickens. We’re proud that from next week, we can offer our customers access to higher welfare chicken at our unbeatable Aldi value.”
This move by Aldi follows similar steps taken by Lidl, another major retailer, which announced plans to improve chicken welfare by also increasing space by 20% earlier this year. Both retailers are setting a precedent in the grocery sector by surpassing industry norms and focusing on animal welfare.
Aldi’s initiative reflects a broader industry shift towards improved animal welfare standards within the grocery sector.
