Aldi has named Card Factory as its exclusive supplier for greeting cards across its UK and Ireland stores, signifying a significant collaboration in the retail sector.
- The agreement marks a multi-year partnership, set to enhance Aldi’s card offerings across its expanding store network.
- Initially, Card Factory supplied cards to 550 Aldi stores in the UK following their 2019 collaboration, which initially shared the contract with IG Design Group.
- Card Factory’s recent ventures include a collaboration with Just Eat for a rapid delivery service, further expanding its distribution channels.
- This latest development positions Card Factory as a key player in the greeting card supply chain, supporting Aldi’s growth trajectory.
Aldi’s strategic decision to appoint Card Factory as its exclusive supplier of greeting cards for stores in the UK and Ireland represents a significant step in enhancing its retail offerings. The multi-year agreement aims to bolster Aldi’s growing network of 1,200 stores by providing diverse card ranges to meet consumer demands.
Since 2019, Card Factory has been part of Aldi’s supply chain, initially providing cards to half of its UK stores and sharing responsibilities with IG Design Group. This exclusive appointment now allows Card Factory to expand its reach and influence in the retail market, supplying all of Aldi’s UK and Ireland locations.
In addition to this partnership, Card Factory has broadened its distribution network by launching a rapid delivery service in collaboration with Just Eat. This service, live in 19 UK locations including major cities such as Birmingham, Manchester, and London, is set to expand to 21 more shops, offering customers convenience and quick access to greeting cards and celebration essentials.
Card Factory’s exclusive tie-up with Aldi underscores its growing prominence in the market, enhancing its capabilities to support a major retailer like Aldi. This development comes as both entities seek to maximize their operational efficiency and customer satisfaction levels.
The collaboration between Aldi and Card Factory is poised to redefine the greeting card supply chain across the UK and Ireland.
