Aldi continues to be recognized as the most affordable supermarket in the UK, maintaining this status in September with a basket of 65 items costing £102.68, according to findings by Which?.
- Aldi was £27.69 cheaper than Waitrose, the most expensive option in the comparison by Which?.
- Lidl, another discount retailer, was slightly more expensive than Aldi by only £1.18.
- Tesco, with its Clubcard loyalty scheme, offered the lowest price among traditional supermarkets, except for discounters at £112.96.
- Aldi’s affordability is part of a broader strategic effort to offer value without compromising quality, as noted by Aldi UK’s Julie Ashfield.
Aldi continues to uphold its position as the UK’s most inexpensive supermarket for the month of September, according to data released by the consumer advocacy group, Which?. This distinction was achieved with a standardized basket of 65 items which amounted to £102.68. This figure highlights Aldi’s commitment to cost-efficiency amidst a competitive marketplace.
Compared to its counterparts, Aldi’s pricing was notably more economical. The analysis highlighted that Waitrose was the priciest, with a basket cost of £130.37, meaning Aldi was an impressive £27.69 more affordable. Such a difference accentuates the potential savings consumers can achieve. This report underscores Aldi’s prowess in price competitiveness.
Lidl, considered Aldi’s main competitor in the discount sector, came close, with its price positioned at £103.86—a mere £1.18 above Aldi. This minor difference still positions Lidl as a formidable player in the price war amongst supermarkets, yet Aldi retains its lead.
In evaluating other major supermarkets, Tesco demonstrated notable savings with its Clubcard scheme, setting the cost at £112.96. While this was the lowest compared to other traditional supermarket prices, it still fell short of what Aldi offers. Without the Clubcard, Tesco’s cost increased slightly to £113.35.
Further insights revealed Sainsbury’s pricing with its Nectar savings program at £113.79, closely trailed by Morrisons at £119.18. Without Nectar, Sainsbury’s prices climbed marginally to £119.19. Meanwhile, Ocado was found to be the second most expensive at £125.16, further highlighting Aldi’s exceptional value proposition.
Aldi’s sustained affordability highlights its effective strategy in offering competitive pricing without sacrificing quality.
