In a surprising turn of events, Aldi’s own-label baked beans have been named the consumer favorite, surpassing renowned brands in recent rankings.
- A comprehensive blind taste test by Which? involved 66 consumers examining baked beans’ appearance, aroma, and flavor.
- Aldi’s Bramwells baked beans achieved the highest score, praised for their texture and overall taste.
- Close contenders in the ranking included Branston and Co-op, while traditional favorite Heinz lagged behind in aroma satisfaction.
- The results reflect a shift in consumer tastes towards supermarket own-brands over established labels.
In a revealing blind taste test conducted by consumer watchdog Which?, Aldi’s own-label baked beans emerged as the top choice among consumers, outscoring several big-name brands. This assessment involved 66 participants who evaluated the appearance, aroma, and flavor strength of various baked beans.
Aldi’s Bramwells baked beans scored an impressive 76%, earning high marks for their appealing aroma and robust flavor, with 80% of testers deeming the texture ‘just right.’ This performance places Aldi ahead of traditional brand leaders, highlighting a growing trend towards supermarket own-brands.
Branston baked beans closely followed with a score of 75%, receiving commendations for the texture of their tomato sauce, which pleased 89% of the taste testers.
Other notable mentions included Co-op and Asda, with scores of 74% and 73% respectively. While Heinz Beanz, a household name, scored 72%, many testers found its aroma lacking and some criticized the sauce texture.
Waitrose’s baked beans also scored 72%, tying with Heinz but closely followed by Sainsbury’s at 71% and Tesco at 70%. These findings underline the competitive nature of the market, where taste preferences are prominently influencing brand choices.
At the lower end of the ranking, Morrisons and M&S scored 68% and 67% respectively. Though the texture of their beans was praised, the flavor and sweetness levels did not meet the expectations of several consumers.
This test underscores a notable shift as consumers increasingly embrace supermarket own-brands for quality and taste.
