AllSaints has welcomed Liam Price as their new Global Ecommerce Director. Price, formerly the Digital Director at FatFace, brings 17 years of fashion industry experience. He officially began his role this week, eager to contribute to the team’s success. Another former FatFace executive, Mark Wright, has also transitioned to a new role this month. These strategic shifts highlight a dynamic change within the industry.
AllSaints has recently appointed Liam Price to the position of Global Ecommerce Director, marking a significant move within its digital strategy. Price, who has accumulated 17 years of experience in the fashion industry, previously held the title of Digital Director at FatFace. His career encompasses roles at prominent fashion retailers such as Warehouse, New Look, LK Bennett, and Oasis. Price transitioned into his new role after leaving FatFace, where he joined in early 2021. During his tenure, he played a crucial role in migrating FatFace’s operations to Next’s Total Platform, following its acquisition of the retailer last year.
Price expressed his enthusiasm for joining AllSaints on LinkedIn, citing the welcoming nature of the team and his excitement to contribute to the iconic brands, AllSaints and John Varvatos, as a motivation for his move. His statement reads, “I’m really excited to announce I’ve joined the amazing team at AllSaints & John Varvatos as Global e-Commerce Director. The team has been so welcoming and I couldn’t be more excited to be part of these iconic brands.”
Mark Wright, another former FatFace executive, is set to join JoJo Maman Bébé as its interim CEO. Wright’s move, along with Price’s new position, reflects a period of transition and opportunity within the fashion retail sector. These shifts indicate a strategic realignment among leadership roles across related businesses.
Liam Price’s appointment at AllSaints signifies a promising advancement in the brand’s ecommerce landscape.
