AllSaints is accelerating its global expansion with new store launches.
- The fashion retailer is set to open a new store on Brompton Road, London.
- Recent openings include Liverpool One, Outletcity Metzingen in Germany, and Shanghai Village in China.
- A pop-up in SoHo, New York, was unveiled on November 1.
- This expansion is part of AllSaints’ 30th-anniversary celebrations.
AllSaints is rapidly expanding its global footprint with new store openings planned across the UK, US, Europe, and Asia. The company is strategically timing the launch of its new London store on Brompton Road for November 22, aiming to capture the holiday shopping momentum.
The fashion retailer has already opened a new location at Liverpool One. This store showcases its latest collections alongside unique features such as sewing machines and LED signage, enhancing the shopping experience.
In Europe, AllSaints celebrated early November with its new store in Outletcity Metzingen, Germany. August saw them breaking into the Chinese market with a store launch in Shanghai Village, marking a significant step in their Asian expansion strategy.
Over in the United States, AllSaints introduced a pop-up store in New York’s SoHo area on the first of November. This pop-up aims to provide an immersive brand experience, highlighting the creativity and teamwork that the AllSaints team is known for.
CEO Peter Wood expressed gratitude for customer loyalty and enthusiasm towards AllSaints’ stores. He emphasized that this year, marking the company’s 30th anniversary, is pivotal in showing their dedication to maintaining a physical retail presence globally. The recent expansions underscore their commitment to offering diverse ways for customers to engage with the AllSaints brand.
AllSaints’ latest expansions reflect its commitment to growing its global brand presence.
