AllSaints has launched its inaugural standalone store in Egypt, marking a significant milestone in its global expansion strategy. The new store is located at Cairo’s Mall of Arabia, extending the brand’s reach into Africa for the first time.
- Spread over 2,368 sq ft, the store offers a comprehensive range of AllSaints’ fashion collections, including clothing, handbags, footwear, and accessories for both men and women.
- This opening aligns with AllSaints’ updated store design concept, characterized by a lighter aesthetic while maintaining its industrial essence, which debuted in Los Angeles last year.
- AllSaints’ CEO Peter Wood emphasizes the strong market demand in Egypt and anticipates bolstering the brand’s regional influence through this venture.
- The company’s recent financial success, highlighted by a 40% increase in operating profit, underscores its growth strategy focusing on international market expansion.
AllSaints, the renowned fashion retailer, has unveiled its first standalone store in Egypt located at Cairo’s Mall of Arabia, one of the largest shopping centers in the country. This move marks the brand’s strategic entry into the African market, a testament to its ambitious global expansion plan.
Spanning an impressive 2,368 square feet, the new outlet showcases an extensive collection of AllSaints’ signature fashion items, including apparel, handbags, footwear, and accessories tailored for both men and women. This comprehensive product offering is expected to attract a diverse clientele, strengthening the brand’s presence in a new geographical area.
The Cairo store’s design aligns with AllSaints’ refreshed conceptual framework, introduced previously in Los Angeles. This design features a lighter aesthetic while preserving the brand’s distinctive industrial DNA. Such innovation in store presentation has been positively received by customers globally, reinforcing the brand’s contemporary appeal.
Peter Wood, the CEO of AllSaints, expressed confidence in the brand’s venture into the Egyptian market. “We already know there is strong demand for AllSaints in Egypt, having been present in some of the country’s most premium department stores since March. I am confident that the arrival of our standalone store will only strengthen our position in the country and wider region,” Wood articulated, indicating the strategic importance of this launch for the company’s regional ambitions.
In recent financial disclosures, AllSaints has reported record-breaking performance, with operating profit surging by 40% to £39.9 million, and EBITDA increasing by 18%. This impressive financial growth is attributed to a strategic reduction in promotional activities and a shift towards a diversified sales structure, encompassing wholesale, franchise, and licensing avenues.
The opening of AllSaints’ first standalone store in Egypt represents a pivotal progression in its global growth strategy.
