AllSaints is advancing its global expansion with new store openings.
- A new pop-up store in SoHo, New York, is now operational.
- The Belmont Park Village store in New York showcases a fresh design.
- Shanghai Village hosts AllSaints’ first outlet store in China.
- AllSaints strengthens its UK presence with new stores in London and Liverpool.
British fashion brand AllSaints is making significant strides in its global expansion, marking an important milestone with several new store openings. The brand’s latest initiatives highlight their commitment to broadening their reach across major international markets.
In the bustling city of New York, AllSaints has launched a pop-up store in the trendy SoHo district, which opened its doors on November 1. This 5,300 square-foot space marries classic design elements with modern flair, making it a prime shopping destination during the holiday season. The SoHo pop-up will serve as a temporary hub for showcasing the brand’s innovative collections until the end of the year.
Further solidifying its presence in New York, AllSaints inaugurated a new store in the Belmont Park Village on October 17. Covering 2,538 square feet, this store is designed with high ceilings, featuring elements like Venetian plaster and a chandelier, reflecting the brand’s updated design ethos.
Expanding its international footprint, AllSaints introduced its first outlet store in China, located in the Shanghai Village. This establishment, which opened in August, spans nearly 1,970 square feet and offers a curated selection of the brand’s signature collections, contributing to its growing influence in Asia.
In the UK, significant developments include a new store set to open on Brompton Road in London on November 22, just in time for the peak Christmas season. Additionally, the brand has opened a new store in Liverpool ONE, enhancing its retail footprint in the region.
AllSaints hasn’t limited its expansion to just the Americas and Asia. In Europe, the brand has made its mark with a new store in Outletcity Metzingen, Germany, reinforcing its presence in one of the continent’s largest shopping hubs. This strategic location, just 30 minutes from Stuttgart, opened on November 7 and aims to draw in more shoppers during the busy holiday season.
Commenting on these developments, Peter Wood, CEO of AllSaints, expressed his enthusiasm: “This year, as part of our 30th anniversary celebrations, we wanted to demonstrate our enduring passion for our stores…and now with these further expansions of our physical retail presence.” His statement reflects the brand’s strategic vision and commitment to growth.
AllSaints is firmly establishing itself globally with strategic store openings in key markets.
