Alo Yoga, a US athleisure brand, is expanding its presence in London as part of its UK growth strategy.
- The new store will open at 75 Brompton Road, former home of Ted Baker, in London’s Knightsbridge.
- This will mark Alo Yoga’s third UK location following its debut in November at 33 King’s Road.
- Alo Yoga’s other sites include a new gym and wellness club on 150 Regent Street and a store in Covent Garden.
- Demand for retail spaces in London has surged, with a reported 25% increase as per Colliers’ research.
Los Angeles-based Alo Yoga is intensifying its footprint in London, as part of its broader UK expansion efforts. This move includes the acquisition of the former Ted Baker store at 75 Brompton Road, Knightsbridge. Expected to open in September, this will represent Alo Yoga’s third location in the United Kingdom, indicating the brand’s aggressive push into the UK market.
Established in 2007 by Danny Harris and Marco DeGeorge, Alo Yoga originally focused on yoga attire and has since broadened its product line to include a variety of activewear and accessories. The brand is already present at prominent UK retailers such as Selfridges, Harrods, Marks & Spencer, and Net-a-Porter, highlighting its rising popularity and market penetration within the UK’s fashion landscape.
In addition to the Knightsbridge store, Alo Yoga is preparing to unveil another location on 150 Regent Street, which promises to enhance its offerings with a gym and wellness club. This strategic move underscores Alo Yoga’s commitment to integrating lifestyle and wellness into its retail experience, catering to modern consumers’ holistic lifestyle preferences.
Moreover, a store opening in Covent Garden is on the agenda, in line with Alo Yoga’s strategy to capture significant retail ground in high footfall areas. Sarah Waller from Schroders Capital remarked on Alo Yoga’s arrival in Knightsbridge, citing it as a strategic enhancement to the retail community, whereas Michelle McGrath from Shaftesbury Capital noted the enrichment of Covent Garden’s high-performance brand lineup with Alo Yoga’s presence.
This expansion takes place amidst a notable increase in demand for retail spaces in London. Property agent Colliers reports a 25% rise year on year, with 356 active store requirements documented in the first quarter alone, reflecting a burgeoning retail environment and the growing appetite for diverse retail offerings.
Alo Yoga is strategically expanding its presence in the UK, underscoring its commitment to the market.
