Los Angeles-based athleisure brand, Alo Yoga, is nearing a deal to secure retail space on London’s prestigious Regent Street.
- The brand’s possible new location at 150 Regent Street is currently occupied by Abercrombie & Fitch.
- Alo Yoga, founded in 2007, began with yoga apparel but has since diversified its product offerings.
- Recent expansions include a flagship store on King’s Road, marking the brand’s first major presence in the UK.
- This move aligns with Alo Yoga’s broader strategy to capitalize on the growing athleisure market.
Alo Yoga, the renowned Los Angeles-based athleisure brand, is on the brink of broadening its horizons with a potential store opening on London’s esteemed Regent Street. The retail space at 150 Regent Street, presently occupied by Abercrombie & Fitch under a flexible lease since September 2021, is the target for Alo Yoga’s expansion ambitions.
The brand’s journey, initiated in 2007 by co-CEOs Danny Harris and Marco DeGeorge, began with specialized yoga outfits. With time, Alo Yoga has expanded its catalog to include a variety of athleisure essentials such as joggers, dresses, trainers, and accessories. This diversification has aided the brand in cementing its position within the competitive activewear market.
Currently, Alo Yoga’s presence in the UK retail scene is bolstered by notable stockists such as Selfridges, Harrods, Marks & Spencer, and online through Net-a-Porter. In a strategic move to strengthen its UK market footprint, Alo Yoga signed a lease for a substantial 4,000 sq ft store on King’s Road, scheduled to open this year as its first flagship store in the country.
The potential acquisition of the Regent Street outlet is a calculated step in Alo Yoga’s ongoing expansion strategy, capitalizing on the retail opportunities that London’s prime locations afford. Discussions with Crown Estate, the entity overseeing the ownership of Regent Street, underline the brand’s commitment to securing its place within the city’s high-street fashion ecosystem.
This strategic expansion underscores Alo Yoga’s ambitious growth trajectory in the competitive athleisure market.
