Amazon and Morrisons have strengthened their collaboration by integrating the Morrisons More Points loyalty scheme into Amazon’s platform, offering enhanced rewards for shoppers.
- Customers purchasing Morrisons products on Amazon.co.uk can now earn More points, redeemable as Morrisons More Card Fivers for in-store or online purchases.
- To celebrate the collaboration, shoppers will earn five points per eligible product, with a bonus of 500 points for registering their loyalty account and spending £70 within the first two weeks.
- This integration is part of a broader initiative to enhance grocery shopping on Amazon, including features like ‘Grocery Day’ and delivery pre-reservation.
- Amazon’s strategic expansion with Morrisons is aimed at offering value, flexibility, and a seamless shopping experience.
Amazon and Morrisons have elevated their partnership by incorporating the Morrisons More Points loyalty scheme onto Amazon’s online supermarket interface. This integration allows customers to collect More points when they shop for Morrisons products on Amazon.co.uk, with the accumulated points being convertible into Morrisons More Card Fivers usable for both in-store and digital purchases.
As part of the scheme’s launch, customers will earn five points for every eligible Morrisons item purchased. Additionally, a substantial boost of 500 points is available to those who register their loyalty account and make a purchase exceeding £70 in a single order within the initial two weeks of the scheme’s commencement. This initiative underscores the companies’ commitment to creating an enriched consumer experience.
Beyond the loyalty scheme, Amazon is rolling out further advancements to facilitate grocery shopping. One key feature is the introduction of ‘Grocery Day,’ which provides shoppers the convenience of scheduling a weekly delivery slot along with a pre-filled basket. Furthermore, Amazon has implemented a delivery pre-reservation feature, allowing customers to secure their delivery slots up to 60 minutes ahead, ensuring timely deliveries.
Russell Jones, Amazon’s director of grocery partnerships worldwide, articulated the company’s mission to invest in providing value and efficiency to consumers’ weekly shopping experiences. According to Jones, the loyalty scheme marks a significant step towards building an exemplary grocery shopping venue, balancing speed and affordability.
Similarly, Charlotte Exell, Morrisons’ online director, expressed enthusiasm about the enhanced partnership. She emphasized how the More Points integration aligns with Morrisons’ mission to deliver greater value and adaptability to their loyal customers, thus simplifying the process of gaining rewards from various shopping platforms.
The integration of Morrisons More Points into Amazon’s platform exemplifies strategic collaboration aimed at enriching the customer shopping experience.
