Asda is offering shoppers an affordable way to prepare for Christmas by reducing the prices of essential festive vegetables to 15p.
- From December 19 to December 24, customers can buy carrots, sprouts, broccoli, and parsnips at these reduced prices in-store and online.
- For the first time, 2kg bags of potatoes are included in the promotion, supporting traditional Christmas dinner preparations.
- Asda is also lowering the price of British Whole Fresh Turkey, making holiday meals more accessible.
- The supermarket’s efforts extend beyond pricing to tackle loneliness and isolation in communities.
Asda, in alignment with its mission to support customers during the holiday season, has slashed the prices of key Christmas vegetables. From December 19 to December 24, shoppers can purchase items such as 1kg of carrots, 500g of sprouts, 360g of broccoli, and 500g of parsnips for merely 15p each. This offer is available both in-store and online, ensuring accessibility for all customers.
For the first time, Asda is also offering 2kg bags of potatoes as part of this festive promotion, a notable addition given their usual price of £1.35. This expansion caters to customers looking to complete their traditional Christmas dinner shopping with ease and affordability.
In tandem with the vegetable sale, Asda has committed to reducing the price of its British Whole Fresh Turkey, further alleviating financial strain on families planning their holiday meals.
Beyond these deals, Asda is focusing on community support through its in-store initiatives. Their campaign, developed with The Asda Foundation, aims to address issues of loneliness and isolation prevalent, especially among the older population. They have invested close to £1 million in grants and initiatives to bring people together through the holiday season.
Chief Customer Officer David Hills emphasized the significance of these actions, highlighting Asda’s efforts to ensure that Christmas remains a time of togetherness and joy. Hills remarked, “Our mission this Christmas is to provide everything customers need at our famously low Asda prices.”
These efforts also include the Chatty Cafés initiative and Winter Warmers deal, designed as social lifelines to encourage interactions and connections within communities.
Asda’s thoughtful initiatives and pricing strategies help ensure a more inclusive and joyous holiday season for all.
