Asda has launched an innovative Christmas ad featuring a team of gnomes on a mission to prepare stores for the festive season.
- The gnome-themed ad takes inspiration from the popularity of garden gnomes, with over 100,000 sold in recent years.
- Set to The A Team’s theme, the ad showcases gnomes transforming an Asda store into a winter wonderland.
- Asda’s campaign includes a wide range of festive products such as mince pies and a gingerbread gnome.
- The ad premiered on social media and will make its TV debut during a prime-time slot.
Asda has unveiled a unique Christmas advertisement that centers around a team of gnomes designed to bring the holiday spirit to its stores. This decision was influenced by the rising popularity of garden gnomes, with Asda having sold more than 100,000 of these festive figures over the past four Christmas seasons.
The advertisement opens with two Asda employees looking into a fierce snowstorm, pondering how they might ready their store for the holiday rush. One of them activates a gnome, which lights up in green and signals a call to hundreds of gnomes across various settings, from gardens to pubs and urban balconies.
To the sounds of The A Team’s iconic theme, the gnome squad—comprising Max, Gnibbles, Gnorma, Gnicky, and Gnarla—swiftly arrives at the Asda location. They diligently set about transforming the store into an enchanting Christmas spectacle, complete with Asda’s ‘Exceptional’ mince pies, a George brand sequined dress, and festive treats like penguin bao buns and a gingerbread gnome.
Once the sunrise signals the end of their work, chief gnome Max declares, “It’s time to go Gnome.” The industrious team then departs in Asda delivery vans, having successfully prepared the store for the holiday season.
Closing with a variation of Chris Rea’s classic Christmas tune, now titled ‘Driving Gnome for Christmas,’ the ad concludes on a festive musical note. This creative marketing approach underscores Asda’s aim to meet customer expectations for a perfect Christmas shopping experience under one roof.
Asda’s gnome-centric ad creatively captures the festive spirit, signaling another innovative entry into the season’s competitive market.
