Bensons for Beds has made significant strides by opening 15 new stores, seizing opportunities amid economic challenges. This expansion followed their August acquisition of 19 Carpetright stores.
- The rapid conversion of Carpetright sites marks a strategic move aimed at increasing market presence.
- Bensons for Beds’ entry into high street retailing and return to Northern Ireland illustrate a diversification in location strategy.
- These developments are part of Bensons’ broader efforts to lead in the bed retail sector by providing unmatched value and expertise.
- The company’s drive for profitability and increased market share is evident through the dedication of their workforce.
In a bold strategic move, Bensons for Beds has launched 15 new stores in just three weeks. This ambitious expansion comes as a direct consequence of acquiring 19 Carpetright locations in August, demonstrating agility in transforming these former flooring chain units into their own outlets.
The newly reopened stores span key locations including Aberdeen, Ashton, Bath, Belfast, Canterbury, Edmonton, Exeter, Gillingham, Irvine, Kettering, Oldbury, Salisbury, Slough, Solihull, Sutton, and Torquay. Such a widespread expansion underscores Bensons for Beds’ commitment to increasing its market footprint.
This growth sees Bensons venturing beyond its traditional retail park model with the launch of its first high street store in Sutton, marking a significant shift in their retail strategy. Additionally, the company has reestablished its presence in Northern Ireland with a new store in Belfast after a hiatus of four years.
Nick Collard, CEO of Bensons for Beds, expressed that the scale of openings they have undertaken is unprecedented for the business, especially under challenging market conditions. He emphasized that this expansion positions Bensons to benefit from eventual market recovery. “The scale of openings we have managed to take on in the last few weeks is unprecedented by us as a business and is a huge feat for any retail business, particularly in the current economic climate,” said Collard.
Further illustrating its forward-thinking approach, Bensons for Beds is focused on transforming into the foremost bed specialist. This involves offering expert advice and exceptional value for money, all with the aim of ensuring customers enjoy a restful night’s sleep. The company’s return to profitability in 2023 and subsequent market share gains reflect its ongoing commitment to excellence.
Bensons for Beds’ strategic expansion across former Carpetright sites exemplifies its adaptability and ambition in a challenging retail climate.
