Bershka, owned by Inditex, has unveiled its revamped flagship store on Oxford Street, London, emphasizing a modern design approach.
- The store spans 13,401 sq ft and is spread over three floors, featuring Bershka, Man, and Bsk collections.
- A collaboration with Barcelona-based Castel Estudio and Bershka’s in-house team enhances the building’s brutalist architecture.
- Distinct sections of the store are highlighted by modular displays and neutral tones to accentuate the clothing.
- An art installation by Ezra Miller serves as a central, unifying artistic feature across the levels.
Bershka, a prominent brand under the parent company Inditex, has reopened its flagship store on the bustling Oxford Street in London. This store encompasses a substantial area of 13,401 square feet over three levels, dedicated to showcasing the Bershka, Man, and Bsk collections. The reopening marks an innovative step in retail design that’s in alignment with contemporary fashion trends.
This extensive refurbishment was conceptualized by the Barcelona-based Castel Estudio in tandem with Bershka’s specialized in-house design team. Their collective effort has seamlessly integrated the building’s original brutalist architecture into the store’s modern aesthetic. The design strategy underscores a harmonious blend of classic architectural style with current retail expectations.
Employing a creative use of modular displays, the store designers have skillfully utilized various materials to define and differentiate each department. The choice of neutral hues throughout the decor ensures that the emphasis remains firmly on the wide array of clothing available, enhancing the shopping experience by focusing attention on the fashion pieces.
An artistic highlight of the remodeled space is an installation by American visual artist Ezra Miller. This installation is strategically positioned to connect two of the store’s three floors, adding a unique visual and thematic link between the levels. This artistic feature not only serves as a design focal point but also contributes to the cohesive aesthetic of the newly reopened store.
Inditex, the parent company of Bershka, is notable for owning other renowned brands such as Zara, Pull & Bear, Massimo Dutti, Oysho, and Stradivarius. In the UK, Bershka operates nine stores, with five located in London and others in cities like Birmingham, Brighton, Bristol, and Cardiff. This strategic spread underscores the brand’s commitment to maintaining significant retail presence in key urban locations.
Bershka’s flagship store on Oxford Street epitomizes modern retail design, combining innovative aesthetics with functional layout.
