Boots has launched the Maybe Baby line, featuring unisex babywear.
- Mollie King, a former pop singer, is the face of the campaign.
- The babywear collection includes soft fabrics and watercolour prints.
- Available both online and in 180 physical stores across the UK.
- The partnership includes notable supplier Poeticgem.
The beauty retailer and pharmacy chain Boots has recently unveiled an exclusive babywear collection named ‘Maybe Baby’, designed in collaboration with Poeticgem, an established supplier for top UK retailers. Known for their extensive work with brands such as Asda, Next, and Tesco, Poeticgem brings its expertise to this partnership, extending its reach into babywear with great promise.
The collection, designed with both parents and babies in mind, comprises unisex, comfortable clothing that is easy for parents to manage. The range features the latest trends with watercolour prints, soft fabrics, mix-and-match coordinates, and oversized silhouettes, all tailored for babies and toddlers up to two years old. John Carolan, head of Baby at Boots, highlighted the emphasis on both style and practicality in the design process, ensuring the outfits are hassle-free for parents.
Available in 180 Boots stores across the United Kingdom and online at boots.com, the retail prices for the collection start at an accessible £6, making it a potentially attractive option for a wide demographic of consumers. This launch could resonate well with parents seeking affordable, trendy, and practical babywear options.
Mollie King, known for her successful stint with the music group The Saturdays, is the face of the Maybe Baby campaign. Having become a mother herself in November 2022, King presents an authentic and relatable image for the brand. Her involvement is seen as a strategic move to connect with young parents and build a strong marketing campaign.
Poeticgem’s managing director, Anuj Banaik, expressed pride in working alongside Boots and Mollie King, emphasizing the careful planning and attention to detail involved in bringing the collection to life. Poeticgem’s prior experience in retail collaborations, as evidenced by past projects, positions it as an influential force in the industry, capable of driving forward innovative and appealing designs.
The Maybe Baby collection represents a significant step in offering accessible, stylish babywear to a broad market.
