Borough Broth is expanding its reach by launching in 311 Sainsbury’s stores across the UK.
- From January 2025, shoppers can find Borough Broth’s Chicken and Organic Beef Bone Broth in these stores.
- Founded in 2015, Borough Broth is known for using British organic ingredients and traditional methods.
- The brand is also recognized as a certified B Corporation with a focus on mentorship within the organic sector.
- Founder Ros Heathcote expressed excitement about making premium organic bone broth more accessible.
Borough Broth is set to significantly increase its market presence by being available in 311 Sainsbury’s stores across the UK. Starting January 2025, customers will have greater access to their popular Chicken and Organic Beef Bone Broths, known for their quality and traditional cooking methods.
Founded in 2015, Borough Broth has carved a niche in the market for its dedication to British organic ingredients and the use of traditional cooking techniques. This approach not only emphasizes quality but also supports local agriculture and sustainability initiatives.
The company’s commitment to ethical practices is further highlighted by its certification as a B Corporation. This prestigious certification underscores Borough Broth’s dedication to social and environmental performance, transparency, and accountability.
Beyond product excellence, Borough Broth’s founder, Ros Heathcote, plays an influential role in the organic food sector. As a Champion for the Ocado Roots programme, Heathcote mentors emerging brands, sharing insights and strategies to help them succeed in the competitive organic market. Her leadership reflects Borough Broth’s broader mission to not only grow as a company but to also nurture the organic industry as a whole.
Ros Heathcote conveyed her enthusiasm regarding the partnership with Sainsbury’s, stating, “Partnering with Sainsbury’s is a fantastic step for us as we continue our journey to make premium, organic bone broth widely accessible.” This collaboration is a strategic move to broaden the brand’s reach and fulfill its goal of making high-quality bone broth a staple in households across the nation.
This expansion marks a significant milestone for Borough Broth, enhancing accessibility to quality organic products.
