BP has announced a new loyalty pricing program offering exclusive retail discounts to enhance customer value at its UK locations.
- The program applies automatic discounts at checkout for selected products using the BPme Rewards card or app.
- Initial promotions include M&S food and Wild Bean Cafe items, with offers changing throughout the year.
- Customers earn redeemable points on fuel and purchases, plus personalized promotions via the BPme app.
- BP focuses on evolving its convenience offerings based on consumer feedback and market demands.
BP has unveiled a loyalty pricing program aimed at providing consumers with exclusive discounts on retail merchandise. This initiative is being implemented at 300 BP company-owned retail locations throughout the UK. By utilizing the BPme Rewards card or app, customers can enjoy automatic price reductions on a variety of selected items at the checkout counter.
The program’s initial offerings feature products from notable brands such as M&S Food and Wild Bean Cafe. Current promotions offer enticing deals, including a 25% discount when purchasing three bottles of M&S wine, as well as savings of 50p on a breakfast bap and drink from Wild Bean Cafe, and a 40p multibuy discount for two bottles of Lucozade Sport. These promotions are set to evolve throughout the year, ensuring a diverse range of options for consumers.
In addition to these retail discounts, customers can accumulate points through fuel and store purchases, which are redeemable with select partners like Amazon and M&S. The BPme app also continues to provide users with personalized promotions, further enhancing the value proposition for consumers. Sonya Adams, BP’s Vice President of mobility and convenience retail in the UK, emphasized that the company is responding to consumer insights by refining their convenience offerings to prioritize valued rewards and cost savings in their stores.
The program underscores BP’s commitment to adapting its convenience retail strategy to meet the needs of customers who are frequently on the move. By offering high-quality food and drink options in easily accessible roadside locations, BP aspires to enhance the overall customer experience and satisfaction.
BP’s loyalty pricing program is strategically designed to cater to consumer demands by integrating convenient, value-driven retail solutions.
