In a strategic leadership move, BrewDog has named Lisa Buckley as its new Chief Retail Officer, effective January next year.
- Buckley, who brings extensive experience from roles at Wagamama and Côte Brasserie, will report directly to CEO James Arrow.
- This appointment follows the recent departure of former CEO James Brown.
- Buckley aims to drive BrewDog’s global retail footprint and enhance its hospitality venues.
- Despite recent financial challenges, BrewDog focuses on strategic hires to strengthen its leadership and business operations.
BrewDog’s recent strategic appointment of Lisa Buckley as Chief Retail Officer marks a pivotal move for the company. Effective January next year, Buckley will join BrewDog’s senior leadership team, reporting directly to CEO James Arrow. Her extensive experience in the hospitality sector includes high-level roles such as operations director at Wagamama and managing director at Côte Brasserie. In her new role, Buckley will be responsible for overseeing BrewDog’s global retail operations, emphasizing hospitality venues.
BrewDog’s leadership transition comes shortly after the departure of its former CEO James Brown, who left the company to join the Italian restaurant chain Prezzo. His exit has paved the way for new leadership dynamics, with CEO James Arrow expressing enthusiasm for Buckley’s expertise in the field. “I’m thrilled Lisa will be joining us,” Arrow stated, emphasizing her significant hospitality experience and shared passion for the brand’s values.
The timing of this leadership change is critical as BrewDog navigates a challenging financial landscape. The company reported an operating loss of nearly £60 million in the first half of the year, despite a modest 2% increase in grocery sales, which co-founder James Watt described as “frustrating.” Buckley’s role will be central in driving profitability and expanding BrewDog’s retail influence on a global scale.
Arrow’s focus on strengthening the leadership team by hiring exceptional talent like Buckley reflects BrewDog’s commitment to evolving its brand, developing its team, and enhancing customer offerings. Buckley’s appointment aligns with the company’s strategic goals to grow globally while integrating sustainability and innovation into its business practices.
BrewDog’s appointment of Lisa Buckley as Chief Retail Officer marks a significant step in its ongoing strategy to enhance leadership and improve global retail operations.
