Burberry has announced the appointment of Paul Price, a seasoned retail executive and former Topshop/Topman CEO, to a key leadership role.
- Price returns to Burberry after previously serving as chief merchandising officer from 2007 to 2017.
- This leadership change is part of a broader strategy initiated by CEO Joshua Schulman amid declining sales.
- Paul Price will take on the responsibility of chief product merchandising and planning officer, starting December 9.
- His role will include leading merchandising, planning, licensing, and showroom teams, reporting directly to CEO Schulman.
Burberry has confirmed the noteworthy appointment of Paul Price to a pivotal role within the company. Having previously held the position of chief merchandising officer at Burberry from 2007 to 2017, Price brings significant experience and a strong understanding of the brand’s ethos. His return is met with anticipation, as he is expected to contribute to Burberry’s future strategic directions.
Paul Price is recognized for his leadership and expertise, notably during his tenure as CEO of Topshop/Topman from 2017 to 2020, and his role at James Perse in Los Angeles. Now returning to Burberry, Price has been appointed as the chief product merchandising and planning officer. His expanded responsibilities will encompass overseeing the merchandising, planning, licensing, architecture, and showroom operations.
This appointment follows a period of substantial leadership restructuring at Burberry, initiated by CEO Joshua Schulman. Schulman, who became CEO in July to address declining sales, has already appointed key figures such as Jonathan Kiman as chief marketing officer and Laura Dubin-Wander as president of Americas. These changes signify a concerted effort to rejuvenate Burberry’s market position.
Price will integrate into the executive committee and is set to relocate to London in January 2025. His broad remit reflects Burberry’s commitment to enhancing product strategies and operational excellence. CEO Schulman has lauded Price’s ability to combine business acumen with a customer-centric approach, qualities that are expected to drive Burberry’s growth.
Expressing his enthusiasm, Price remarked that Burberry’s iconic status and rich legacy in British fashion and luxury fuel his excitement to partake in its evolving journey.
Paul Price’s reappointment at Burberry points to a strategic effort to revitalize the brand’s product strategy and market performance.
