Burberry strengthens its leadership, appointing Paul Price as Chief Product Officer.
- Paul Price, with extensive industry experience, returns to Burberry.
- Price previously held top roles at Topshop and James Perse.
- He will join Burberry on December 9, aligning with CEO Joshua Schulman.
- Price aims to drive product strategy and growth at Burberry.
Burberry is enhancing its executive team by appointing Paul Price as the Chief Product Merchandising and Planning Officer. This move marks a significant return for Price, who previously served as Burberry’s Chief Merchandising Officer for a decade starting in 2007. His experience at Burberry during its peak era added immense value through strategic product initiatives.
After leaving Burberry in 2017, Paul Price took on the role of CEO at Topshop and Topman. Following his tenure there, he became the CEO of James Perse in Los Angeles, broadening his leadership experience across different retail sectors. For the past years, Price has run his consulting firm, adding further depth to his professional portfolio.
Price will commence his new role on December 9th and will report directly to Burberry’s CEO, Joshua Schulman, who himself joined the company earlier this year. Schulman expressed his enthusiasm for Price’s return, recognizing his exceptional leadership and retail acumen that fueled consistent growth during Burberry’s prosperous years.
In his new position, Price will be responsible for guiding the merchandising and planning teams, alongside those in licensing, architecture, and showroom management. His leadership is expected to play a critical role in shaping Burberry’s future as a front-runner in the luxury fashion market.
Expressing his excitement, Paul Price stated, “I’m truly excited to be joining Burberry. Burberry is such an iconic brand with an incredible legacy in British fashion and luxury. Its rich history and unique cultural resonance set it apart, and I am thrilled to be part of this next exciting chapter in Burberry’s evolution and growth.” Price’s vision aligns with Burberry’s strategic goals, promising innovative product strategies and creative progress.
Paul Price’s appointment promises to strengthen Burberry’s product leadership and support its strategic growth trajectory.
