BWH Hotels, after a record year, plans expansion in the North.
- The UK arm added 12 hotels, introducing 832 new rooms.
- Liverpool Dockside Aparthotel joins as the group’s first long-stay site.
- Expansion focuses on Northern city-center locations.
- BWH leverages its 15+ brands to attract new partners.
In the wake of a record year, BWH Hotels has set its sights on expanding its portfolio across Northern England. The organization is dedicated to augmenting its presence by strategically partnering with hotels in key cities.
Over the past year, BWH’s UK branch has successfully integrated a dozen new hotels, collectively bringing 832 additional rooms into its fold. This growth showcases the company’s commitment to broadening its reach from Eastbourne to Sunderland, thereby reinforcing its brand presence.
Notably, the Liverpool Dockside Aparthotel has marked BWH’s initial foray into the long-stay market, highlighting a diverse expansion strategy. This step not only broadens their offerings but also solidifies their commitment to innovating travel experiences.
The company’s ambition to focus on Northern city-center locations underscores its future-oriented strategy. As BWH aims to inspire travel through unique experiences, it is actively seeking collaborations with hoteliers in the North who can benefit from becoming part of this expansive network.
Boasting a portfolio that spans over 15 distinct brands, BWH stands as the largest collective of independent hotels in Great Britain. This diverse range enables BWH to cater to varying market segments, from historic and luxury accommodations to more economical options.
BWH Hotels’ strategic expansion into Northern England signifies its commitment to growing its portfolio by leveraging diverse brand offerings.
