Carlsberg experienced a challenging third quarter this year.
- Global sales for Carlsberg saw a minor increase of 1.3% in organic terms.
- Despite the rise in sales, organic volume was down by 0.2%, impacting performance.
- The premium beer category saw a fall in volumes but non-alcoholic brews and soft drinks grew.
- Expansion in international premium brands witnessed a notable increase of 11%.
From a global perspective, Carlsberg reported a slight rise in organic sales, achieving a growth of 1.3% during the third quarter. This marginal increase indicates resilience amidst challenging conditions. However, the company’s organic volume declined by 0.2%, signaling hurdles in sustaining broader volume growth. The premium beer segment experienced a 0.5% reduction in organic volumes, highlighting specific areas of concern within the company’s extensive product range.
While premium beer volumes were challenged, Carlsberg’s non-alcoholic and soft drink categories showed promising growth. Alcohol-free brews saw a commendable rise of 6%, demonstrating growing consumer interest in healthier beverage options. Similarly, the soft drink segment grew by 4%, supporting diversified product performance.
Despite these setbacks, Carlsberg recorded significant increases in its international premium brands, especially its flagship brand. The global organic volume of these brands increased by a notable 11%, showcasing robust international market engagement and strengthening the company’s global footprint.
Carlsberg’s chief executive, Jacob Aarup-Andersen, acknowledged the challenging consumer environment and adverse weather as key issues facing the company. He expressed satisfaction with progress in strategic growth areas, such as alcohol-free and non-traditional beverage categories, which are performing well.
Aarup-Andersen also highlighted the upcoming acquisition of Britvic as an exciting development. This acquisition, expected to close in the first quarter of 2025, promises to enhance Carlsberg’s collaboration with PepsiCo further, expanding into two additional markets by 2026. The long-term potential of these partnerships is evident, reflecting strategic moves towards sustained growth.
In summary, Carlsberg navigated a challenging quarter with mixed performance across its product lines, yet maintained focus on future growth through strategic expansions.
