Celebrity-owned wines are experiencing a surge in the UK market, with many stars launching their own brands. This article explores some of the popular celebrity wines available in UK supermarkets and their market performance.
- Gary Barlow’s ‘Gary Barlow Organic’ was launched in 2021 and is available in major UK supermarkets at £8.75.
- Graham Norton’s collaboration with Invivo Wines since 2014 has resulted in a popular collection available in select stores for £10.
- Gordon Ramsay’s ‘Vibrante Bianco’ Italian table wines showcase premium wine regions, available online and in select stores.
- Snoop Dogg’s ‘Snoop Cali Red’ by 19 Crimes, launched in 2021, quickly exceeded its sales forecasts and retails at £11.
The celebrity-driven wine industry is rapidly expanding within the UK, presenting a flourishing market for uniquely branded wines. Stars from various realms, including music and television, are entering the wine business, offering distinct choices for wine enthusiasts.
Gary Barlow’s venture into the wine industry began in 2021 with the debut of ‘Gary Barlow Organic’. His wine, characterized by its unique piano key label, was developed in collaboration with Paul Schaafsma of Benchmark Drinks, who has also worked with other notable celebrities. Currently available at £8.75, these wines can be found in supermarkets such as Waitrose and Morrisons.
Irish actor Graham Norton partnered with New Zealand’s Invivo Wines in 2014 to produce ‘Graham Norton’s Own Wine’. Since then, the venture has grown tremendously, with 15 million bottles sold globally each year. Norton’s wines, which include sauvignon blanc, shiraz, prosecco, and rosé, have garnered over 200 accolades, reflecting their critical acclaim. These wines are priced at £10 and are accessible online and at select UK stores like Tesco, Morrisons, Asda, and Iceland.
Chef Gordon Ramsay, known for his culinary expertise, brings ‘Vibrante Bianco’ to the market in collaboration with Italy’s Alberto Antonini. This range of Italian table wines celebrates some of Italy’s finest wine-growing regions, such as Tuscany and Abruzzo. Available online and in certain supermarkets including Tesco, Morrisons, and Ocado, these wines are priced at £10.
Rapper Snoop Dogg’s ‘Snoop Cali Red’ is the result of a partnership with 19 Crimes, an Australian wine company. Launched in the US in 2021, this wine blend exceeded initial sales expectations significantly, with 125,000 cases sold within the first six weeks. Retailing at £11, ‘Snoop Cali Red’ is available online and at select grocers like Asda, Tesco, and Morrisons.
Kylie Minogue’s ‘Prosecco Rosé’ has achieved immense popularity, topping sales charts as the UK’s best-selling branded prosecco rosé. With over seven million bottles sold in 2022, this wine has generated £7.7 million in sales. Priced at £12, it is available at supermarkets across the UK, including Tesco, Sainsbury’s, Morrisons, and Asda.
The celebrity-owned wine market continues to thrive, offering consumers a variety of unique and popular choices.
