Champion has made a significant move by launching a permanent concession at Selfridges London, offering an elevated product range exclusive to the store.
- The new concept store is part of Selfridges’ summer celebration of sport, located at the Designer Studio on the third floor.
- Champion’s offerings include limited collections inspired by its archives, featuring items from its ‘Made in Japan’ and ‘Made in the USA’ capsule collections.
- The store introduces personalization options, in collaboration with artist CurrieGOAT, incorporating artistic patches.
- The strategic expansion occurs alongside the acquisition of Champion’s intellectual property by Authentic Brands Group valued at $1.2 billion.
Champion has taken a bold step in expanding its retail presence by establishing a permanent concession at Selfridges London. This strategic initiative comes as Selfridges celebrates sports, highlighting Champion’s commitment to brand elevation and exclusivity. The store, located in the Designer Studio on the third floor, is set to dramatically enhance the shopping experience with a curated selection of products.
Emphasizing exclusivity and craftsmanship, the store includes a limited range from the brand’s original ‘Made in Japan’ and ‘Made in the USA’ capsule collections. Shoppers can expect to find classic hoodies, sweatshirts, and T-shirts that echo Champion’s rich heritage and timeless style.
In a creative collaboration, Champion has teamed up with London-based artist CurrieGOAT. This partnership introduces a unique personalization element to the store, offering customers the opportunity to adorn their purchases with artistic patches, thus creating customized and unique fashion statements.
Champion’s influence extends beyond the retail space as it partners with Selfridges’ Harry Gordon’s bar and kitchen. This collaboration transforms the venue into a sports bar-styled environment throughout July and August, further enhancing the thematic celebration.
Coinciding with these retail advancements, Authentic Brands Group has announced its acquisition of Champion’s intellectual property and certain operational assets for $1.2 billion. This acquisition signifies a shift towards a licensed business model, potentially remodeling Champion’s operational structure and market approach, as discussions with potential operators commence. Champion, known for its innovations such as the first-ever hoodie and sports bra, continues to innovate and uphold its legacy.
The launch of Champion’s concession at Selfridges heralds a new chapter of innovation and collaboration for the iconic brand.
