Little Mistress collaborates with Chloe Lewis for an exclusive AW24 collection launched at New Look.
- The 45-piece collection is available online and in select New Look stores starting October 25, 2024.
- The range features striking metallic and sequin dresses, jumpsuits, playsuits, and coordinated sets.
- This collaboration marks the beginning of a series of influencer partnerships for Little Mistress.
- Little Mistress plans to expand its presence with the opening of pop-up stores in London.
Little Mistress, an online-exclusive womenswear brand, has reconnected with Chloe Lewis of ‘The Only Way Is Essex’ fame to unveil an AW24 party collection, uniquely available at New Look. This 45-piece collection promises variety and style, including metallic and sequin dresses in multiple lengths and cuts as well as jumpsuits, playsuits, and coordinated tops and skirts. The collection caters to a wide range of sizes, from UK 6 to 22, with prices set between £25 and £69.
The intriguing element of this collaboration is its exclusive online and in-store availability through Little Mistress and New Look starting October 25, 2024. Chloe Lewis, who previously worked with Little Mistress for its AW15 and SS16 campaigns, is the face of this collection, embracing her style and flair.
According to Mark Ashton, Little Mistress’s founder, this initiative is the first of a planned series of influencer partnerships. These collaborations aim to tailor distinct offerings to each retailer, aligning perfectly with the retailer’s customer demographics. As Ashton puts it, “We are beyond excited to join forces with New Look and Chloe Lewis for this exclusive collection, truly capturing the essence of Little Mistress’s ethos.“
New Look’s commercial director, Sarah Betts, expresses enthusiasm about the collaboration, highlighting Chloe Lewis’s appeal among New Look’s clientele. Betts notes, “We’re thrilled about our partnership with Little Mistress. Chloe Lewis truly resonates with our New Look customers, and we’re excited to offer her exclusive range just in time for the party season.“
Chloe Lewis echoes this sentiment, stating her excitement about the project and emphasizing the goal of offering pieces that impart glamour and confidence, catering to all occasions from nights out to festive gatherings. She assures that every item in the collection aims to ensure women stand out positively.
Furthermore, Little Mistress has announced plans to boost its market presence by opening pop-up stores in prime London locations over the next year. Since its inception in 2010, Little Mistress has established a reputation for online, direct-to-consumer fashion, and collaborated with various media personalities. In a significant development, the brand’s intellectual property was acquired by Poeticgem, a PDS Group company, which now manages its design, sourcing, and global distribution.
This strategic collaboration marks a significant step for Little Mistress in expanding its influence through targeted partnerships.
