The Snug sofa-in-a-box brand, acquired by ScS less than two years ago, has officially ceased operations.
- New orders for Snug are no longer accepted, although existing orders will be fulfilled.
- ScS’s new Italian owners, Poltronesofà, have opted for a different business strategy.
- Poltronesofà also recently ceased ScS’s flooring and carpeting lines.
- The Snug brand closure is part of a broader transformation under Poltronesofà’s ownership.
The closure of the Snug sofa-in-a-box brand marks a notable shift in strategy by ScS. Acquired less than two years ago, Snug was initially hailed as Europe’s first brand offering modular and reconfigurable furniture in various colors. However, under the ownership of Italian furniture giant Poltronesofà, this innovative brand’s operations have been curtailed. While ScS will no longer accept new orders for Snug products, the company assures customers that all existing orders will be honored, and customer service remains available.
The decision to discontinue the Snug brand came alongside ScS’s strategic overhaul, which has seen Poltronesofà focusing on different business models and product lines now featured in newly revamped ScS stores. This includes the termination of ScS’s flooring and carpeting ranges as part of Poltronesofà’s rationalization efforts since acquiring ScS in a significant £99.4 million take-private deal earlier this year.
Despite these changes, ScS clarified on Snug’s website that the brand is not entering administration. Instead, this move reflects a tactical redirection by Poltronesofà to streamline the company’s offerings and enhance the in-store experience by rolling out an updated product range and revitalizing 38 out of 114 ScS stores across the region.
The strategic shift by Poltronesofà highlights its focus on honing the business model of ScS.
