Co-op has unveiled an innovative range of double-filled pasta, crafted by Italy’s oldest pasta producers, bringing authentic restaurant-quality flavors to UK consumers.
- The newly launched selection includes four distinct flavors: Brasato & Bechamel Ravioli, ‘Nduja & Burrata Cappellacci, Butternut Squash and Sage Cappellacci, and Wild Mushroom & Mascarpone Mezzelune.
- Each pasta is made with free-range eggs and features two separate fillings, designed to enhance the consumer’s tasting experience with two distinct flavors in every bite.
- Nicole Tallant, Co-op’s head of own brand, emphasized the convenience and unmatched taste of this fresh pasta, which cooks in just under four minutes.
- Co-op distinguishes itself as the sole UK retailer offering a complete premium line of double-filled pasta.
Co-op has recently launched a groundbreaking culinary offering, a double-filled pasta range, that promises to redefine convenience and taste for consumers in the United Kingdom. In collaboration with Italy’s most esteemed filled pasta artisans, this new range brings authentic Italian flavors directly to your kitchen. Co-op’s roster includes four exceptional variants: Brasato & Bechamel Ravioli and ‘Nduja & Burrata Cappellacci, which capture the essence of Italian cuisine with traditional yet innovative fillings. Additionally, there is a Butternut Squash and Sage Cappellacci and Wild Mushroom & Mascarpone Mezzelune, each delivering a unique taste experience.
This pasta range is crafted using free-range eggs and embodies a dual-filling concept, where each piece of pasta houses two separate fillings. The result is an enriched experience that allows consumers to savor distinct flavor profiles as the fillings combine perfectly when eaten. Notably, this meticulously crafted product can be prepared in less than four minutes, adding an element of convenience without compromising on quality or taste.
Head of own brand at Co-op, Nicole Tallant, has articulated the motivations behind this innovative launch. According to Tallant, there was a clear demand from customers who appreciate the taste and ease of fresh pasta, and Co-op sought to deliver a product that meets these expectations while offering something usually exclusive to high-end Italian restaurants. Tallant expressed, “We know our customers love the taste and convenience of fresh pasta, and we wanted to bring them a style of pasta usually only seen in top quality Italian restaurants.” The focus was on achieving exemplary quality and groundbreaking innovation in pasta offerings.
By exclusively partnering with traditional Italian pasta producers, Co-op has carved out a unique niche as the only UK retailer presenting a comprehensive premium selection of double-filled pasta. Each product stands out not just for its flavor ingenuity but also for the simplicity with which it can be enjoyed. The dual fillings within each pasta piece maintain their individuality yet magically come together when tasted, described by Co-op as providing two distinct flavors in every mouthful.
Co-op’s introduction of double-filled pasta elevates the dining experience with authentic Italian flavors and unmatched convenience.
