Co-op is launching six new suppliers, enhancing its product range.
- The Apiary program mentors suppliers, boosting brand development.
- Chosen suppliers reflect diversity, inclusion, and unique value.
- Products from Cháps to Some Grub will soon be available in over 100 stores.
- Co-op continues to innovate by supporting smaller businesses.
Co-op is set to introduce six new suppliers to its stores this month, marking a significant step in its ongoing effort to expand its product offerings. The initiative is part of the Apiary program, which is designed to discover and nurture innovative food and drink businesses. This move will see the brands featured in more than 100 Co-op outlets, demonstrating the retailer’s commitment to supporting diverse and value-driven suppliers.
Each supplier in the Apiary program offers a distinct point of difference, aligning with Co-op’s core values of diversity and inclusion. These businesses are provided with tailored mentoring, insights, and guidance throughout their product journey. Additionally, they become part of a community network that encourages shared learning and growth.
Among the new brands joining the Co-op shelves are Cháps, Cheeky Nibble, Eleat Cereal, Loro Crisps, Family Secret Proppadoms, and Some Grub. Cháps is introducing beverages inspired by traditional African drinks, while Cheeky Nibble offers premium snacks and cereals. Eleat Cereal provides a healthy cereal option with high protein and fiber but low sugar, and Loro Crisps delivers 100% vegan and gluten-free plantain crisps. Family Secret Proppadoms offer a healthier alternative to traditional poppadoms, and Some Grub is notable for being the first pet care brand within the Apiary program, focusing on dog treats.
The rollout of these innovative products is seen as an exciting event for the Apiary program, reflecting Co-op’s understanding of customer expectations for quality and convenience. Shoppers in convenience settings often seek products that simplify their lives, are ready-to-eat, or provide an indulgent experience, all of which these new products aim to fulfill. Rebecca Oliver, Co-op’s head of commercial for drinks, frozen, and community buying, emphasized that this stage is a critical milestone for the suppliers involved and marks the beginning of a new chapter.
In line with its strategy to support smaller suppliers, Co-op had earlier launched a brand accelerator scheme alongside the Apiary incubator. This scheme is accessible to new and existing suppliers, providing them with various growth opportunities such as masterclasses, mentorship networking, and the Gift to Give program, where larger brands support smaller businesses.
Co-op’s initiative in nurturing upcoming brands underscores its dedication to innovation and community engagement.
