Co-op’s Christmas food-to-go range is launching with an exciting partnership with Barnardo’s, aiming to raise £5 million.
- The seasonal selection includes gourmet options like a peppercorn steak wrap and a turkey with truffle and brie sandwich.
- Returning favorites, including several popular sandwiches, will feature improved recipes to enhance taste.
- £50,000 from the festive collection sales will be contributed to Barnardo’s, emphasizing the charitable spirit of this initiative.
- Meal deals aim to deliver value, offering priced accessibility for members and non-members alike.
Co-op is unveiling its eagerly anticipated Christmas food-to-go range, marking this year’s festive season with an exciting partnership with children’s charity Barnardo’s. This collaboration has set an ambitious goal to raise £5 million, aligning festive cheer with charitable giving. The food-to-go range, available in select Co-op outlets, showcases a variety of gourmet treats, including the peppercorn steak wrap complemented by a rosemary gravy dip, and a turkey, truffle, and brie sandwich, both available in the premium selection.
This holiday season, Co-op introduces an enticing array of culinary delights while revamping some of its classic offerings. Included in the core range is a festive sub roll, accompanied by five well-loved sandwiches: GRO no turkey and spiced slaw, brie and cranberry, Boxing Day feast, turkey feast, and pigs under blankets. These returning favorites now feature improved recipes to enhance their taste and quality, ensuring that shoppers enjoy a richer culinary experience.
In a significant gesture of generosity, Co-op pledges to donate £50,000 from the sales of its Christmas sandwich range to Barnardo’s. This charitable effort is part of the broader partnership, illustrating Co-op’s commitment to supporting vulnerable children and families through the festive season.
Co-op’s festive offerings continue to deliver value through competitive pricing. The core sandwiches and wraps are priced at £3.25 and are available as part of the standard meal deal, costing £3.50 for members and £4.00 for non-members. In the premium range, offerings are priced at £3.95, with a premium meal deal available for £5.00 for members and £5.50 for non-members, highlighting Co-op’s focus on affordability alongside quality.
Rebecca Galloway, Co-op’s food-to-go developer, notes the festive sandwich has become a cherished holiday tradition, eagerly awaited by members and customers alike. Galloway emphasizes, “We’ve improved the recipes on our five returning favorites to make them more delicious than ever.” This year’s extensive range aims to provide a delightful lunchtime experience while aligning with the festive spirit.
The Co-op initiative coincides with similar launches by other major retailers, such as Tesco and Aldi, which are also rolling out festive sandwiches, providing customers with an early taste of Christmas.
Co-op’s Christmas initiative blends traditional festive flavors with charitable giving, enhancing the seasonal experience for all involved.
