Co-op is stepping up its efforts to enhance member-ownership through a series of pop-up cafés and events across the UK.
- The pop-up cafés will be located in major city centers like Edinburgh, Cardiff, and London.
- These initiatives aim to educate members about the benefits of being part of a cooperative.
- The events are part of the ‘Owned by You. Right By You’ campaign.
- The company is expanding efforts to improve financial resilience among employees.
Co-op has initiated a strategic move to strengthen its member base by hosting a series of pop-up cafés and local events. These will occur in significant urban hubs such as Edinburgh, Cardiff, and London. The primary aim is to provide Co-op members with a deeper understanding of the business they own and the inherent benefits of cooperative membership.
The initiative aligns with Co-op’s earlier campaign ‘Owned by You. Right By You,’ which highlighted the advantages and community benefits of cooperative membership. The company’s focus remains on making cooperation a compelling and relevant business model that appeals to both current and potential members.
Dominic Kendal-Ward, group secretary and general counsel, emphasizes the unique business approach of Co-op. He articulates that cooperation needs to be successful, relevant, and attractive as it offers a fairer way of conducting business. Kendal-Ward notes, ‘Co-operation is fairer and gives a voice to members and communities and can provide a solution to many of the challenges we face today.’
The pop-up events serve as platforms where members can see firsthand how they influence the running of the business, benefit from savings on essential products and services, and contribute positively to issues impacting their local communities. This is a part of Co-op’s broader objective to enhance member engagement and involvement in the business.
In conjunction with these events, Co-op has also expanded an opt-out savings scheme. This initiative is designed to bolster financial resilience among its employees by allowing automatic savings directly from their wages.
Co-op’s initiatives highlight its commitment to fostering community involvement and promoting the benefits of cooperative membership.
