The Co-op supermarket is expanding its trial of dummy display packaging to deter theft. This strategy targets high-value products frequently stolen for resale.
- Crime rates involving shoplifting have surged, with significant incidents occurring across stores.
- The innovative strategy involves customers exchanging dummy packaging at the checkout for actual products, safeguarding valuable items.
- Over £200 million has been invested by the Co-op in safety measures for employees and communities.
- The Co-op urges law enforcement to step up responses to store-reported crime incidents.
The Co-op is extending its innovative approach of using dummy display packaging in an effort to combat shoplifting, which is on the rise due to both repeat offenders and organized crime gangs. This tactical measure focuses on higher value products, specifically items like coffee, washing powder, and laundry gel, which are often targeted by criminals. By doing so, the Co-op aims to reduce incidents of theft that are economically motivated.
Patrons currently face a new shopping process wherein they must bring the dummy packaging of these targeted goods to the checkout counter in exchange for the actual merchandise. This modus operandi not only protects the products from being stolen off the shelves but also curtails bulk shoplifting, sometimes referred to as ‘looting’, where entire shelves are cleared of goods. The Co-op anticipates this will become a familiar practice among retailers, reflecting a proactive stance against retail crime.
Reportage in recent months highlighted a concerning increase in thefts, with the supermarket recording over 175,000 incidents in just the first half of 2023. This trend not only represents a significant challenge for the retail sector but also a potential risk to store employees. The Co-op’s comprehensive approach to countering this trend includes not just physical deterrents like dummy packaging but also a substantial financial investment of over £200 million in colleague and community safety programs.
Kate Graham, the Co-op’s Director of Operations, expressed that the rise in brazen acts of theft represents an ongoing challenge, stating, “Crime in many communities is increasing, and it is known that repeat and prolific offenders and local organized criminal gangs are driving serious incidents of brazen and violent theft in stores.” She underscores the necessity for police involvement, noting that law enforcement responses are often lacking. In her appeal, she highlights the need for police cooperation as crimes often occur without fear of consequence.
Matt Hood, Managing Director at Co-op, voiced his concern over public defense of shoplifting amid rising food prices, remarking on the negative impact of such attitudes. He emphasized that defending theft, regardless of the circumstances, undermines the integrity of retail operations and affects the livelihoods of all individuals involved.
The Co-op’s strategic measures to combat shoplifting aim to safeguard both its products and personnel, calling for increased collaboration with law enforcement.