Co-op enhances its retail media offerings with 300 additional digital screens across 2,400 stores, aiming to boost brand visibility.
- The strategic rollout includes placements in high-footfall areas such as Greater London, Greater Manchester, and North Yorkshire.
- In partnership with SMG, Co-op aims to bring 24 stores online weekly until January 2025, reaching a total of 9,300 screens.
- The initiative supports the Co-op Media Network’s goal to expand digital engagement for FMCG brands.
- Co-op is leveraging its extensive store network to deliver measurable returns for brands investing in retail media.
Co-op is set to enhance its retail media offerings by deploying 300 new digital screens at the front of its stores. This initiative is part of a strategic investment intended to bolster brand visibility and engagement within its physical retail locations.
In collaboration with independent retail media operator SMG, the convenience retailer plans to add these digital media screens, increasing the total number of screens within its 2,400 stores to 9,300. These screens are strategically placed at store entrances, in foyers, or windows adjacent to entry points, targeting high-footfall regions including Greater London, Greater Manchester, and North Yorkshire.
The rollout, structured to activate 24 stores per week until January 2025, aligns with the Co-op Media Network’s broader digital expansion strategy. This move is designed to enable FMCG brands to deepen their engagement across Co-op’s retail environment, offering a significant opportunity for brands to reach consumers more effectively.
Matt Hood, Co-op Food’s managing director, emphasized the company’s expertise in convenience retail and how this digital expansion can generate substantial, measurable returns on investment. By leveraging their extensive store network, Co-op positions itself as a leading figure in the UK’s convenience media sector, reaffirming its commitment to effective retail media solutions.
This digital media expansion follows the launch of the UK’s first convenience retail media network earlier this year, a significant step in improving advertising relevance for shoppers and expanding brands’ audience reach.
Co-op’s digital screen expansion solidifies its position as a leading media owner in the convenience sector, enhancing brand visibility and consumer engagement.
