Co-op has taken a significant step by opening its first store on the UK Defense estate at HMS Collingwood, aiming to expand its franchise business.
- The new retail facility is a collaboration with ESS Defence, the Royal Navy, and the Defence Infrastructure Organisation (DIO).
- This store provides a diverse range of products, including hot and cold food options and household essentials, tailored to the needs of military personnel.
- Co-op introduces self-service technology with six tills and digital media to enhance the shopping experience.
- ESS Defence highlights the importance of aligning military retail offers with high street standards.
Co-op has embarked on a notable expansion by inaugurating its first store on the UK Defense estate, located at HMS Collingwood. This initiative is part of its broader growth strategy for its franchise business.
The retailer has collaborated with ESS Defence, known for its expertise in foodservice and facilities management for military establishments in the UK. This partnership, along with the Royal Navy and Defence Infrastructure Organisation (DIO), has been crucial in establishing the new retail venue in the Junior Ranks Mess.
The store offers a broad selection of products, from hot and cold food-to-go to essential groceries. The merchandise assortment is meticulously curated to meet the needs of the site’s community, including military personnel, civil servants, and contractors. Additionally, Costa beverages are accessible via two self-serve machines, enhancing convenience for the shoppers.
For added speed and convenience, Co-op has implemented six self-service tills. The store also features external digital media, which adds a modern touch to the retail environment.
Martin Rogers, Co-op’s director of partnership development, expressed pride in launching this store, stating that it is an exciting growth opportunity. ESS Defence’s managing director, Bob Gray, praised the partnership, emphasizing the commitment to providing military customers with retail offers that mirror high street experiences.
Co-op’s new store at HMS Collingwood marks a forward-thinking milestone in its franchise development.