Dash Water is set to achieve its first pre-tax profit in 2024, signaling significant growth for the brand.
- The anticipated profit is £74,900, with annual sales expected to reach £35 million by year-end.
- Victoria Beckham collaborates with Dash Water, incorporating ‘Posh’ branded cans into her Paris Fashion Week show.
- The brand’s bold marketing includes a critique of Coca-Cola’s use of artificial sweeteners.
- Co-founder Jack Scott envisions global expansion, aspiring to compete with leading soft drink companies.
Dash Water is on track to report a pre-tax profit of £74,900 in 2024, marking a significant milestone for the brand as it targets annual sales of £35 million. The brand, recognized for utilizing “wonky” fruit to flavor its sparkling water, has seen rapid growth in the market.
In a notable collaboration, British fashion designer Victoria Beckham plans to feature Dash Water’s ‘Posh’ branded cans at her Paris Fashion Week event. This collaboration underscores the drink’s increasing integration into high-fashion arenas.
Dash Water recently executed a striking marketing move by challenging soft drink giant Coca-Cola. The campaign drew attention to the issue of artificial sweeteners, with Dash displaying its advertisement over a previous Coca-Cola ad on a billboard. This move highlights Dash Water’s commitment to offering a natural alternative to traditional soft drinks.
Jack Scott, co-founder of Dash Water, expressed his ambitions for the brand to achieve worldwide availability. He acknowledges the dominance of industry giants like Coca-Cola but emphasizes the importance of providing consumers with choices. Scott states, “I’m not naïve in the fact that Coca Cola is an amazing brand that means a lot to so many people. But I think it’s about giving people choice.” His vision is for Dash Water to flourish in diverse markets and potentially rival established leaders in the soft drinks sector.
Dash Water is poised for substantial growth, leveraging strategic partnerships and bold marketing to enhance its market presence.
