M&S Food brings back Dawn French for its festive advertising campaign, doubling the seasonal cheer.
- The campaign features a series of six adverts that highlight the magic of M&S Food’s offerings.
- Dawn French reprises her role as the beloved festive fairy, adding a personal touch by appearing as herself.
- Each advert transforms everyday settings into magical Christmas wonderlands with a touch of festive creativity.
- Classical singer Katherine Jenkins will guest star, adding a musical element to the final advertisement.
M&S Food is making this holiday season particularly special by bringing back Dawn French for its Christmas campaign. She graces the screen once more, not only as the voice behind the retailer’s cherished festive fairy but also appearing in person in the series of six adverts. This dual role promises to enchant audiences and deliver twice the fun during the festive period.
The campaign, which kicks off today, features its first advertisement showcasing French navigating a bustling, snow-covered street. Feeling swamped by the holiday tasks, French is seen collapsing onto a sofa, voicing her concerns with the holiday prep to her fairy counterpart. The magical fairy, awakening from a box of decorations, steps in to lend a hand, ensuring French can host a flawless party for her neighbors.
Through the fairy’s enchanted transformations, the mundane becomes extraordinary. As she flits around, waving her wand, a simple array of Christmas decorations morphs into a dazzling festive setting. Meanwhile, a table, once cluttered with wrapping paper, is transformed into a sumptuous array of M&S Food delights, promising to engage and inspire the audience with culinary creativity.
This engaging series of adverts is designed to be more than just promotional content. Each ad is crafted to offer a visually stunning treat, showcasing M&S Food’s top offerings this year. Retail representatives have emphasized that the last installment, airing on December 17, will feature a special performance by the renowned classical singer Katherine Jenkins, who is set to deliver even more festive enchantment.
According to Sharry Cramond, M&S Food’s marketing director, last year’s introduction of the fairy character brought a sprinkle of magic to Christmas. This year, integrating Dawn French herself alongside the fairy character aims to elevate this magic further. She expresses confidence that these adverts will not only bring smiles but also leave viewers with a sense of inspiration.
M&S Food’s festive campaign promises to blend creativity and entertainment, offering viewers a magical holiday season experience.
