Debenhams is gearing up for a significant online expansion, targeting international markets as it looks to broaden its digital reach.
- Debenhams will launch new international websites in Ireland and Australia before Christmas.
- The new online platforms will feature hundreds of local and international brands.
- A new marketplace in the US is also set to launch, featuring Nasty Gal.
- A fulfillment service will be introduced, allowing UK partners to use Boohoo Group’s automated center.
Debenhams is set to make its mark internationally by launching websites in Ireland and Australia before Christmas, marking a pivotal move in its ongoing online expansion strategy. This expansion aims to introduce a diverse range of local and international brands, catering to a broader customer base.
This development comes amid Debenhams’ ambitious plans to establish a Nasty Gal marketplace in the US. The marketplace, reported by Drapers, is set to follow the launch of the new websites. Boohoo Group, which owns Debenhams, has successfully reached a milestone of hosting 10,000 brands on its platform, highlighting the scale of this digital enlargement.
Moreover, Debenhams is enhancing operational efficiency with the upcoming introduction of a fulfillment service by the end of this year. This service, available for UK brand partners, will store and dispatch stock from Boohoo Group’s automated distribution center in Sheffield. Customers will benefit from expedited delivery options, including next-day service, a move designed to streamline logistics and improve customer satisfaction.
Debenhams’ strategic international expansion underscores its commitment to enhancing its global digital presence and operational capabilities.
