Debenhams has initiated its 2024 Christmas campaign, positioning itself as a prime destination for festive shopping online.
- The campaign, named ‘Duh, Debenhams’, features notable British personalities enhancing its appeal.
- It is accessible on YouTube and extends across television, digital platforms, social media, and press.
- Prominent figures like Elizabeth Hurley and Leomie Anderson add charm to the campaign.
- Dan Finley, CEO, emphasizes a stress-free online shopping experience at Debenhams.
Debenhams has commenced its 2024 Christmas campaign under the banner ‘Duh, Debenhams’. This initiative aims to establish Debenhams.com as a leading platform for holiday shopping. The campaign is designed to show customers how online shopping can simplify their festive purchases.
The campaign features several well-known British celebrities, including actress Elizabeth Hurley, model and TV personality Leomie Anderson, comedian Ellie Taylor, and presenter and podcaster Hannah Cooper-Dommett. Their participation adds a distinct British charm and humor to the campaign, making it more relatable to a broad audience.
Scheduled to launch on November 1, ‘Duh, Debenhams’ will debut on YouTube. It will then reach further audiences through various media channels like broadcast television, digital media, social platforms, and the press. This widespread availability ensures that the campaign captures the interest of a diverse audience, maximizing its impact.
In addition to its online presence, the campaign will feature physical advertisements in key locations throughout the UK, such as The Outernet, Manchester Piccadilly, and London Euston. This strategic placement in high-traffic areas supports the campaign’s goal of reinforcing Debenhams.com as a convenient option for seasonal shopping.
Dan Finley, CEO of Debenhams, articulates the essence of the campaign with confidence: ‘Duh, Debenhams’ redefines the typical festive shopping experience by presenting Debenhams.com as a straightforward solution to holiday shopping chaos. Our iconic British cast delivers this message with classic humor, reminding customers of the ease and efficiency that our online platform provides.
The ‘Duh, Debenhams’ campaign sets a new standard in simplifying Christmas shopping online.
