The 33rd Drapers Awards brought the fashion industry together to honor outstanding achievements.
- Renowned comedian Josh Widdicombe hosted the prestigious event held at the HAC in London.
- Awards celebrated individuals and companies pushing boundaries in fashion retail.
- Key winners included George at Asda, Primark, and Marks & Spencer, among others.
- The Awards highlighted innovation, diversity, and leadership in fashion.
The Drapers Awards, often considered the Oscars of fashion retail, marked its 33rd annual event with a gala at the HAC in London, attracting leading figures from the industry. Hosted by the renowned comedian Josh Widdicombe, the evening was a celebration of creativity and excellence in fashion retail.
The event recognized the remarkable achievements of both individuals and corporations who have set new standards in the industry. The awards presented various categories, acknowledging the diverse contributions that drive the fashion world forward.
In the marketing domain, George at Asda was honored for “Best Marketing Campaign” for companies with turnovers exceeding £100 million, while Weird Fish received the award for those under £100 million. This distinction highlights the innovative campaign strategies employed by these brands to engage and attract consumers.
Primark stood out by earning the “Diversity and Inclusion Award” for their initiative in making adaptive fashion more accessible and affordable, showcasing their commitment to inclusivity and social responsibility within the fashion sector.
The award for “Best Place to Work” was given to Seasalt, while Yellow Octopus Circular Solutions, in collaboration with Lululemon’s Paris Pop-Up Store, claimed the “Best Store Design” award, reflecting exceptional creativity and customer experience in retail environments.
Among the individual accolades, Liz Evans from George at Asda was celebrated as “Leader of the Year,” and Wendy Duggan from Primark was named “Retail Star of the Year,” highlighting their impactful leadership and contributions to their respective companies.
Marks & Spencer was recognized multiple times, winning “Retailer of the Year” in the over £100 million turnover category, and received the “Retailer of Year – Consumer Choice” award, showcasing the brand’s popularity and consumer trust.
Nobody’s Child made a significant impact, honored as “Retailer of the Year” for £10 million to £100 million turnovers and for “Team of the Year” in eCommerce and customer care excellence.
In the sphere of innovation, Vaayu was named “Tech Innovator of the Year” for their AI-driven solutions aimed at reducing fashion’s environmental impact on a large scale, emphasizing the industry’s move towards sustainability.
The prestigious “Lifetime Achievement Award” was presented to Touker Suleyman, recognizing his longstanding contributions to fashion retail through ownership of brands like Hawes & Curtis, Ghost, and Low Profile Group.
The Drapers Awards 2024 highlighted the exceptional talent and innovation present in the fashion retail industry, celebrating those who are setting new benchmarks.
