Dune London celebrates the reopening of its refurbished store at Westfield White City, enhancing customer experience with a fresh retail concept.
- The store’s redesign introduces champagne gold and cream tones, creating an elegant shopping environment.
- This reopening is part of Dune London’s strategy to introduce a new retail concept across its stores.
- CEO Nigel Darwin expresses enthusiasm about showcasing the brand’s offerings in this newly designed space.
- The store renovation aligns with the brand’s vision for global growth and enhanced customer engagement.
Dune London has unveiled its newly renovated store at Westfield White City, following a two-month refurbishment. The store spans 1,090 sq ft, enough to offer a spacious setting for its footwear and accessories collections. The refurbishment is part of a broader initiative to roll out a modern retail concept across more stores in 2025.
The interior of the revamped store is designed to offer a more refined and luxurious shopping experience. Champagne gold and warm cream tones dominate the design, complemented by textured and tonal hessian-colored walls. These elements create a sophisticated atmosphere for shoppers.
In addition to the color scheme, bespoke monogrammed furnishings and wallpaper have been incorporated into the store’s design, enhancing its contemporary and stylish appeal. This updated environment aims to provide visitors with an optimal shopping experience, reflecting Dune London’s commitment to design excellence.
According to Nigel Darwin, CEO of The Dune Group, the reopening marks an exciting phase for the brand. He expressed that the redesign ‘showcases our new flagship concept’ and aims to give customers ‘the best experience of our brand and our ranges of wonderful shoes and bags.’
The Westfield White City location is a prominent retail site, and Dune London is pleased to welcome both long-time patrons and new customers to the renovated store. This move aligns with the brand’s focus on expanding its presence and offering a premier shopping environment at key locations in the UK.
Dune London’s retail portfolio is extensive, with eight stores in London and 52 standalone sites throughout the UK. This reopening is seen as a step forward in enhancing the brand’s physical store presence and improving customer interaction through thoughtfully designed spaces.
Dune London’s innovative redesign at Westfield White City highlights its commitment to elevating the customer shopping experience.
