Dune London has reopened its refurbished store in Westfield White City.
- The renovation introduces a new flagship store concept inspired by the brand’s logo.
- The store will feature collections for women, men, and accessories in a 101 sq m space.
- Dune plans to extend this new store concept to other locations by 2025.
- CEO Nigel Darwin expresses excitement about welcoming customers to the updated store.
Dune London has unveiled its newly refurbished store at Westfield White City, aimed at providing customers with a more engaging shopping experience. This renovation reflects a fresh flagship concept designed by the brand’s own creative and store development team, taking inspiration from its logo.
Spanning 101 square meters, the store will house an array of collections, including women’s footwear, accessories, and men’s shoes. As part of its broader strategy, the London-based retailer is keen to implement this innovative store design across further branches next year.
The brand maintains a significant presence, with eight stores in London and 52 standalone sites throughout the UK, not to mention numerous concessions. This widespread network underscores Dune’s commitment to enhancing customer experiences across the country.
Nigel Darwin, CEO of Dune Group, shared his enthusiasm, saying, “We are thrilled to reopen our Dune London store in Westfield White City showcasing our new flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags.” He highlights Westfield White City’s stature as a prime shopping destination, inviting both new and returning customers to explore the store’s offerings.
This renovation marks a significant step in Dune London’s strategy to innovate and expand its retail experience.
