Dunelm is poised to enhance its presence by opening a new store in Westfield London this winter, marking its first central London location.
- The retailer will occupy a 4,500 sq ft space, featuring its extensive range of home and furniture products.
- This expansion aims to strengthen Dunelm’s foothold in the capital, following notable sales growth in London.
- CEO Nick Wilkinson expresses enthusiasm about this strategic move into a high-traffic area, opening doors for further expansion.
- Unibail-Rodamco-Westfield supports the initiative, highlighting improved customer experiences and enhanced home offerings.
Dunelm, a prominent homeware retailer, is preparing to launch its inaugural store in central London at the bustling Westfield London shopping center located in White City. This strategic location offers a substantial shopping space of 4,500 square feet, dedicated to showcasing Dunelm’s diverse home and furniture collections, including its latest collaborations.
The decision to open this store aligns with Dunelm’s objective to increase its visibility and availability in the capital city. After witnessing considerable success in terms of sales within London’s inner boroughs earlier this year, the retailer foresees this new store as a significant opportunity to connect more deeply with its urban customers.
CEO Nick Wilkinson has articulated the company’s excitement about this venture, noting, “We’re really excited to be bringing Dunelm to Westfield. It gives Londoners much easier access to our specialist offer for the home and starts to unlock a real opportunity for our brand in the capital.” This statement underscores Dunelm’s commitment to capturing the central London market and indicates potential further expansion across various locations and formats in the UK.
Supporting this development, Kate Orwin, the UK leasing director for Unibail-Rodamco-Westfield, emphasized the commitment to “creating best-in-class destinations and exceptional customer experiences”. She expressed that the introduction of Dunelm would enrich Westfield’s home and interior offerings, providing customers with a broader selection to elevate their home décor.
This move follows Dunelm’s previous announcements made in February regarding its plans to penetrate the inner borough markets of London. Evidently, the prior year saw the retailer achieving a marked increase in sales, which exceeded £1.7 billion, alongside a significant rise in pre-tax profits by 6.6% to £205.4 million, despite market challenges.
Dunelm’s strategic expansion into central London marks a pivotal step in enhancing its market presence and customer access in the capital.
