Unilever collaborates with Kimberly-Clark, Essity, and Haleon to fight hygiene poverty with Tesco.
- A major donation drive is underway to provide essential hygiene products to those in need.
- Every two selected products purchased will lead to one being donated to In Kind Direct.
- The initiative aims to distribute over a million products across more than 6,000 charities.
- Research showed that nearly half of low-income families struggle to afford hygiene products.
Unilever has partnered with Kimberly-Clark, Essity, and Haleon in a commendable effort to address the issue of hygiene poverty, leveraging their collaboration with Tesco. Until October 3, this initiative will donate one hygiene product such as shampoo, toilet paper, toothpaste, or period products to the charity In Kind Direct for every two selected items purchased in one of Tesco’s 700 participating stores or online. This effort showcases a significant drive to provide for those in dire need of these essential items.
These donated products will find their way to over 6,000 charities, providing much-needed support to families across the network. The scale of this initiative highlights the critical need for basic hygiene products and the commitment from these corporations to aid in closing this gap.
The aim is to distribute over one million products from well-known brands, offering essential hygiene support to families. This is a substantial increase from the 400,000 products donated during a similar initiative last year, which benefited more than 1,391 charities. This scale of distribution is indicative of the ongoing and increasing need for such resources.
Research from the consumer goods charity involved in this initiative has shed light on the harsh reality faced by almost half of low-income households, who have had to forgo necessary hygiene products due to financial constraints. This drives home the importance and timeliness of the donation drive.
Earlier this year, the second phase of the initiative saw Unilever donating items from brands like Dove, Radox, TRESemmé, or Simple, further strengthening the campaign’s impact by aligning corporate social responsibility with meaningful community support.
The donation drive by Unilever and partners represents a significant step towards alleviating hygiene poverty for vulnerable families.
