In a recent discussion, Tian Su of Zalando shared innovative strategies to boost online customer engagement.
- Emphasizing the power of AI, Su discussed how it can transform the shopping experience.
- Leveraging ChatGPT technology, Zalando Assistant serves as a case study for AI implementation.
- Cost efficiency and agility in adopting new tech were highlighted as major benefits.
- The talk underscored the importance of third-party collaborations in tech advancements.
In a recent insightful presentation at the Drapers Future of Fashion Conference, Tian Su, Vice President of Personalization and Recommendation at Zalando, shared her expert insights on how to enhance customer engagement in the digital era. Her key focus was on the transformative role of artificial intelligence (AI) in revolutionizing online retail experiences.
Su illustrated the capabilities of Zalando’s own AI-powered tool, Zalando Assistant, which utilizes advanced technologies such as ChatGPT. This tool exemplifies how AI can be utilized to significantly enhance the quality of customer interactions with digital platforms. Su explained, “Zalando Assistant is leveraging ChatGPT technology – if we were to build that ourselves, how long would that take?” This rhetorical query underscored the efficiency of integrating existing technologies.
Moreover, Su reflected on the economic advantages of AI deployment, stating that employing cutting-edge AI tools can greatly reduce operational costs. By harnessing existing technologies rather than investing in building proprietary solutions, companies can swiftly adapt to new technological trends without incurring substantial expenses.
Another pivotal point she addressed was the strategic importance of third-party collaborations in tech development. According to Su, partnering with external experts allows organizations to remain agile and responsive to emerging trends, thereby maintaining a competitive edge in the market. This collaborative approach ensures continuous innovation without the heavy burdens of time and cost, allowing businesses to pivot quickly.
In essence, Su’s presentation at the Drapers conference highlighted the necessity for businesses to embrace AI-driven solutions and external partnerships to effectively engage with the evolving landscape of online retail.
Tian Su’s insights demonstrate a forward-thinking approach to advancing customer relations through AI.
