John Lewis’s relaunch of the ‘Never Knowingly Undersold’ pledge sparks significant customer interest, according to new boss Peter Ruis.
- The price match promise, previously dropped in 2022, returned with notable success and increased sales.
- An AI-driven system now monitors prices across 25 competitors, enhancing the retailer’s pricing strategy.
- John Lewis is developing a joint loyalty program with Waitrose to further engage customers.
- The strategic initiatives are designed to enhance customer experience over the crucial golden quarter.
The revival of John Lewis’s ‘Never Knowingly Undersold’ pledge has been met with an ‘exceptional’ response, according to Peter Ruis, the newly appointed CEO. This renewed commitment to price matching has resulted in remarkable sales figures and a surge in customer traffic, with the company witnessing 55,000 additional organic website visits daily. Customers are showing increased enthusiasm across a wide range of products, including categories like own-brand bedding and nursery items, which were not initially expected to benefit from this initiative.
In 2022, the decision to abandon the price match pledge was taken as it had become impractical,
John Lewis’s revitalized strategies signify a promising direction for enhancing customer engagement and sales.
