Two iconic brands, Fenwick and Barbour, have joined forces to offer a unique pop-up café experience in Newcastle.
- Running from October 4th to Christmas, the café celebrates Barbour’s 30th anniversary of the Liddesdale Quilted Jacket.
- Menu items feature innovative designs inspired by Barbour’s signature quilting, enhancing the customer experience.
- This collaboration highlights the strong relationship between these family-owned businesses.
- Barbour and Fenwick previously partnered on a successful outdoorwear collection in 2022.
Fenwick and Barbour, two venerable British brands, have collaborated on a novel pop-up café located at Fenwick’s flagship store in Newcastle. This café, themed ‘Tea & Toasties,’ will remain open from October 4th until Christmas, marking a significant milestone—the 30th anniversary of Barbour’s iconic Liddesdale Quilted Jacket.
The menu, a creative endeavor by Fenwick’s restaurant team and local businesses, promises an engaging dining experience. Patrons can expect toasties that mimic the intricate quilting design of Barbour’s celebrated jacket and tea served in pots adorned with quilted cosies, presenting a charming nod to the brand’s heritage.
Leo Fenwick, strategic partnerships director of Fenwick, commented on this collaboration, stating, ‘We are constantly looking for new and exciting ways to enhance customer experience and this partnership with Barbour, in celebration of the anniversary of one of their most celebrated pieces, allows us to offer something truly unique which we know our customers will enjoy.’ This statement underscores the emphasis on enhancing customer interactions through innovative partnerships.
Paul Wilkinson, commercial director of Barbour Group, added, ‘Both Fenwick and Barbour are proud family-owned businesses which are synonymous with the North East, with a rich history and strong relationship. The pop-up, brought to life by Fenwick’s expert restaurant team, provides an exciting one-off experience for customers.‘ This sentiment highlights the enduring partnership between the two companies, deeply rooted in their shared regional heritage.
In 2022, these two brands celebrated Fenwick’s 140-year legacy by releasing a collaborative outdoorwear collection, reaffirming their commitment to delivering high-quality and exclusive offerings to their clientele. This latest venture continues that tradition of excellence, providing customers not just with products, but with memorable experiences.
The Fenwick-Barbour café collaboration exemplifies innovative customer engagement through heritage celebration.
